http://www.guardian.co.uk/environment/2008/aug/20/water.food
"Water, or lack of it, has moved rapidly up the agenda for British businesses. A report published today by the environmental group WWF highlights why the issue is suddenly being taken so seriously. UK Water Footprint calculates for the first time how much water British consumers use, not just directly, but also indirectly due to the large volumes required to produce the globally-sourced, all year round foods and textile fibres which we now take for granted. According to WWF, each UK resident uses 4,645 litres of the world's water every day, compared to people in poor countries who subsist on 1,000 litres of "virtual water" a day."
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