fairtrade

Apparently the people who first came up with the idea of fairtrade took the idea to banking analysts who laughed at them, saying that it was ridiculous to think that anyone would pay more for coffee, chocolate, etc in order to help some poor farmers in a far away country.

"Britain's most popular chocolate bar, Dairy Milk, is to become Fairtrade certified in Britain and Ireland in a move that will double the amount of cocoa bought from smallholders in the developing world under the sustainable farming scheme."

http://www.guardian.co.uk/environment/2009/mar/04/cadbury-fair-trade-dairy-milk

hope wins over cynicism (again)